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April 28, 2025 1 min read

Entourus was founded with one goal: to create a gold standard for CBD topicals, setting a new benchmark for the category based on years of cutting-edge research and development. Our first step on that path was to ask ourselves how to choose the best CBD cream—what factors make a CBD salve or other topical truly the future of cannabis medicine?
First, as a company we significantly invested in science. Research on cannabis and hemp is an emerging field, and we wanted to understand exactly how to maximize the benefits of CBD in combination with other powerful plant compounds, and the worlds most powerful terpene blends. The chemistry behind our premium salves is designed to penetrate and absorb deeply into the dermal layers of the skin. After all, for most wondering what to look for in a CBD topical or how to use CBD muscle cream, what they really want is to deliver the highest-quality CBD where it’s needed most in the body.

Scientifically reviewed by
Dr. Riley Kirk
Dr. Riley Kirk is a cannabis research scientist and a cannabis educator. She obtained her Ph.D. in pharmaceutical sciences, specializing in natural product chemistry, where she studied the traditional and contemporary uses of hundreds of medicinal plants. She has worked as an immunology scientist in the biotech industry, is currently an assistant associate professor at the University of Rhode Island, and works in the cannabis industry studying the chemical complexity of cannabis.
Riley is the co-founder of the non-profit organization the Network of Applied Pharmacognosy (NAP). NAP is using science as advocacy to research and communicate findings that highlight the unique power of natural products. The goal of Riley’s work is to forge connections throughout the Cannabis industry, academia, and consumers to further the reach of Cannabis research and education.
Riley is passionate about making Cannabis science accessible through social media channels and hosts an educational podcast called Bioactive which disseminates the chemistry and pharmacology of natural products.