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    About Entourus

    I couldn't find a CBD topical that actually worked. So I built one.

    I'm Noah Aznoian. I founded Entourus in 2022 in The Greater Boston Massachusetts Area, and I teach cannabis studies at Syracuse University. Here's why this company exists — in ninety seconds.

    Founded 2022 Greater Boston, Massachusetts
    2 scientific advisors A PhD pharmacognosist and a board-certified surgeon
    1,300+ verified reviews From customers across the United States
    Every jar lab-tested COA by QR code on the label

    The story

    Why I started this

    In 2020 I was looking for a cannabis wellness company I could actually believe in. I tried a lot of topicals. Most of them didn't work, and once I started reading labels I understood why — underdosed formulas, cheap isolate instead of full-spectrum extract, fillers doing the work the active ingredients were supposed to do, and in a lot of cases no lab results at all.

    If you've tried CBD and come away thinking it was overhyped, there's a reasonable chance you tried something like that. It's the most common story I hear from customers, and it's the reason most people who try one product never try a second.

    I founded Entourus in 2022 to build the product I'd been looking for. That meant starting at the source — full-spectrum extract from non-GMO hemp grown in Central Oregon, not bulk distillate of unknown origin. It meant formulating without the shortcuts: candelilla wax instead of beeswax so the product is genuinely vegan, no menthol faking the sensation of relief, no fillers. And it meant assembling an advisory board of people who could help guide our educational content.

    As of 2026 we serve customers across the United States. I still read the reviews. Every one of them.

    Noah Aznoian lecturing on Entourus at Syracuse University
    Lecturing on Entourus at Syracuse University, 2024.

    This isn't a side project.

    Alongside running Entourus, I'm a Professor of Cannabis Studies at Syracuse University, where I teach undergraduate and graduate courses on cannabis science, policy and industry. The same research that shapes what I teach shapes what we formulate — and it's why education sits alongside the products rather than behind them.

    View my Syracuse faculty profile →

    The refusals

    What we won't put in a jar

    • No beeswax. Candelilla wax instead, meeting National Formulary pharmaceutical standards — so every product is genuinely vegan.
    • No menthol. It creates a cooling sensation that feels like relief without being it. We'd rather the formula do the work.
    • No fillers. Organic coconut, sunflower and virgin olive oil. That's the base. Nothing bulking it out.
    • No isolate. Full-spectrum extract only — the whole plant profile, including the terpenes and minor cannabinoids most brands strip out.
    • No claim we can't support. Where the research is preliminary, we say so — which is why you'll see us write "may" and "research suggests" where other brands promise outcomes.

    Advisory council

    Two people who tell me when I'm wrong

    Dr. Riley Kirk, PhD, Entourus scientific advisor
    Dr. Riley Kirk, PhD

    Pharmaceutical sciences, natural product chemistry. University of Rhode Island. Co-founder of the Network of Applied Pharmacognosy.

    Dr. John Heineman, MD, MPH, Entourus scientific advisor
    Dr. John Heineman, MD, MPH

    Board-certified plastic surgeon, hand and upper extremity. Lead author of a randomized controlled trial of topical cannabidiol in the Journal of Hand Surgery.

    Meet the Advisory Council

    Sourcing

    From Central Oregon to your door

    Our full-spectrum extract comes from non-GMO hemp grown by farmers in Central Oregon — the same partners, season after season, so we know exactly what's in every batch before it reaches formulation.

    Every finished product is third-party lab tested. The QR code on the back of your jar takes you straight to that batch's Certificate of Analysis: cannabinoid content confirmed, contaminants screened. Not a claim on a label — the actual document, so that you can trust what you use.

    An Entourus Serenity Salve jar with its lid lifted off, 1500 MG full spectrum CBD
    Noah Aznoian educating attendees on cannabis science at a business event in the Greater Boston area
    Educating attendees on cannabis science at a business event in the Greater Boston area, 2025.

    The range

    Three strengths. Two formulations.

    Every salve starts with the same Oregon-grown full-spectrum extract. Choose your strength — 1000, 1500 or 2000 MG — then choose your blend: essential oils, or our 50+ terpene formulation.

    Start with the smallest commitment we offer.

    If you've been disappointed by CBD before, I'd rather you spend $25 finding out why ours is different. The Sample Bundle includes both of our lines. Feel the difference, then decide.

    Every order carries a 30-day money-back guarantee, a prepaid return label, and no questions about opened jars.

    Try the Sample Bundle — $25