Our Story

Why Entourus Was Founded

After years of looking for a cannabis wellness company he actually trusted, our founder Noah Aznoian kept running into the same thing: the products he tried were not good enough, and a lot of them did not seem to do anything at all. If you have worked your way through a few CBD topicals and come away unimpressed, that will be familiar.

As it turns out, that experience is not just bad luck. When researchers at Johns Hopkins bought 105 hemp-derived topical products from national retailers and online and tested what was in them, only 24% of those listing a CBD amount were accurately labelled. Fifty-eight percent contained more than the label claimed, 18% contained less, and THC turned up in 35% of them — including four sold as THC free. Buying a topical in this category and being disappointed is close to the expected outcome.

That realization in 2020 is what started Entourus: a company built around following the research rather than the marketing, and around telling customers the truth about what is in the jar. Noah spent the following years assembling a team of specialists in FDA regulation, research and formulation, and cannabis science, and the company launched in 2022.

Our Commitment to Quality and Education

Since 2022 we have kept launching products we think are worth making, and as of 2026 we serve thousands of customers across the United States. We are genuinely grateful for every one of them.

The part that matters as much as the products is the ethos behind them. We prioritize science and education in what we make and in what we publish — which in practice means describing what studies actually tested, including their sample sizes and their limits, and saying plainly when the evidence for something is thin. There is a great deal about topical cannabinoids that is genuinely unresolved. We would rather be the company that tells you that than one that hopes you never find out.

That emphasis on education comes directly from Noah, who alongside running Entourus is a Professor of Cannabis Studies at Syracuse University, teaching cannabis manufacturing and new product formulation at the undergraduate and graduate level in the College of Professional Studies.

What That Looks Like in Practice

Two places you can check the above rather than take our word for it.

Our clean topical standards set out what we leave out and why — no menthol, no beeswax, no synthetic fillers — and every product carries a QR code on the label that pulls up the current third-party certificate of analysis for that batch. Given the labelling figures above, that is the part worth insisting on from any brand, ours included.

And if you want to see what we make, the full range of Entourus topicals is all in one place: two lines, three strengths each, and the ingredient list on every one of them.